On Your Marks…

You know that feeling you get just before something exciting, awesome or otherwise highly anticipated and spectacular  is about to happen? Like when you go to a Broadway show and the house lights dim on and off and then dim altogether, and you’re left in a few seconds of darkness before the orchestra launches into the overture? Or when you’re at DisneyWorld and on Space Mountain, and the bar goes over your shoulders and locks into place, and you know the ride is just about to start?  Or even, if you were a pro wrestling fan in the 90s, when the house lights go down for a few seconds it’s black in the arena, and you just know that you’re about to hear The Undertaker’s bell?

I’ve had that feeling for the past couple of months, and it’s reaching fever pitch this week. In fact, if my career and life had a soundtrack right now, this is what it would sound like:

  • I’m So Excited – Pointer Sisters
  • Mr. Blue Sky – ELO
  • I’m Into Something Good – Herman’s Hermits
  • Always Look On The Bright Side Of Life – Monty Python
  • Higher And Higher – Jackie Wilson
  • Hold On Tight – ELO
  • Here Comes The Sun – The Beatles
  • Gonna Fly Now (Theme From Rocky) – Bill Conti
  • Ain’t No Stoppin’ Us Now – McFadden & Whitehead
  • Let’s Get It Started – Black Eyed Peas

You get the picture; I am super optimistic and excited. I’m feeling like I’m at Comerica Park, the game is tied in the bottom 9th inning, the Tigers have a runner on 2nd, and Miguel Cabrera is coming to the plate strides to the plate and digs in to face the other team’s pitcher; the whole crowd stands and roars in anticipation, and the adrenaline is palpable. Yeah, it’s like that.

The core of an idea first sketched out on a cocktail napkin six years ago — no really, it was; we still have the napkin — has been expanded upon, improved upon, made bolder and smarter in the past few weeks. I’ve been working with some friends and colleagues on What’s Next. And very soon, we’re going to be letting the world in on this venture, which has until now been our exciting secret.

Stay tuned, because stuff’s about to get really cool.

braintrust-launch

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